Greenway Auto Group agrees to proposed FTC vehicle-price order

The Federal Trade Commission published its account on Oct. 8, 2026. It said Greenway Auto Group had agreed to a proposed order settling the Commission's lawsuit and requiring its vehicle advertisements to prominently show the actual price a consumer must pay, excluding only government-required charges.

The proposed order would also prohibit deceptive prize mailers and misrepresentations about whether charges, fees, taxes, products or services are optional or required. It would separately bar claims that buyers must use a particular type or source of financing.

What the FTC alleges happened

The FTC complaint alleges that mandatory fees, packages and penalties pushed the overwhelming majority of transactions above the advertised price. Consumers were allegedly charged more than $3,350 on average above that price in over 92% of transactions.

The complaint identifies administrative, dealer, delivery and processing fees among the additional charges. It also says some advertised prices included conditional rebates or discounts available only to a subset of consumers.

The FTC separately alleges that Greenway sent mailers claiming recipients had won thousands of dollars in cash prizes that they could collect at a dealership. According to the complaint, those prizes were not real.

A warning preceded the proposed settlement

In March 2026, the FTC's Bureau of Consumer Protection warned Greenway about misleading advertising and advised the company to make its advertised prices match what buyers would actually pay. The complaint alleges that Greenway responded by adding false price-transparency assurances to its websites while continuing to advertise vehicles for thousands of dollars less than their actual prices.

The conduct and price figures are allegations in the FTC complaint, while the restrictions are terms of a proposed order. The FTC says the action is part of a broader price-transparency effort covering grocery delivery, rental housing, sports and concert tickets, and auto sales and leasing.